About 1st Choice Roofing

Florida roofing experience since 1992. Serving Tampa Bay, the Nature Coast, and surrounding Florida communities since 2004.

Florida Roofing Experience Since 1992

OUR STORY

Roofing Experience Built From the Roof Up

1st Choice Roofing is a Florida roofing contractor serving homeowners and businesses throughout Tampa Bay, the Nature Coast, and surrounding communities. The company was founded in 2004 by Ken Phillips, but Ken’s roofing experience began more than a decade earlier.

Ken began roofing in Florida in 1992 while working his way through college. He spent his days doing roofing work in the Florida heat and attended school at night, later earning an Associate degree in Liberal Arts from St. Petersburg College. Those early years gave him firsthand knowledge of the trade and of what roofing work demands from the people who perform it.

Ken later built a career in corporate sales, management, and team leadership. At GE Financial Assurance, he received the Diamond Award, a management honor based on nominations from peers and employees. The recognition reflected a lesson that would shape 1st Choice Roofing: successful companies are built by helping people, developing strong teams, and taking care of the customers they serve.

In 2004, while still working at The Home Depot, Ken founded 1st Choice Roofing. The company brought together his hands-on roofing background and his experience leading people and managing a business. From the beginning, the goal was to help property owners understand their options, solve roofing problems correctly, and have a better contractor experience.

Ken has personally installed each major roofing system the company offers, and he still climbs roofs and works in the field when a situation calls for it. His construction experience also extends beyond roofing: 1st Choice Roofing has completed kitchen and bathroom remodels and home additions. That broader perspective matters because a roof is part of an entire building system—not an isolated component.

Ken personally holds Florida Certified Roofing Contractor license CCC1327354 and Florida Certified Building Contractor license CBC1253663. The company is also an Owens Corning Preferred Contractor and a GAF Certified Weather Stopper Contractor.

Today, 1st Choice Roofing provides roof repair, roof replacement, asphalt shingle, metal, tile, flat and low-slope, and commercial roofing services. The service area includes Tampa, Spring Hill, Brooksville, Hudson, New Port Richey, Port Richey, Clearwater, Palm Harbor, Tarpon Springs, Wesley Chapel, and surrounding Florida communities.

“Set the standard. Don’t follow it.”

Ken Phillips

Founder and Owner · Florida Certified Roofing Contractor · Florida Certified Building Contractor

TRUST

Owner-Led Roofing Expertise

Personally Licensed Owner

Ken Phillips personally holds Florida roofing license CCC1327354 and Florida building contractor license CBC1253663.

Hands-On Roofing Experience

Ken has installed each major roofing system the company offers and still climbs roofs and works in the field when needed.

Manufacturer Credentials

Owens Corning Preferred Contractor and GAF Certified Weather Stopper Contractor serving Tampa Bay and surrounding communities.

testimonials

Testimonials

Discover why our clients trust us for all their roofing needs. Read their stories of satisfaction.

         Posted on Google  
   
   Bob Monell 
 
 
 
  I recently had a complete roof replacement done and the entire team did a wonderful job.  After the job was complete I noticed a few issues that needed to be addressed/corrected.  Michael and Danny were the main 2 folks that came out multiple times to address the issues and correct them.  Michael in particular made me feel that 1st Choice Roofing has a real customer advocate in my corner and is really concerned with Customer satisfaction.  I know that if I have any problems or concerns in the future, that I will have no issue getting them addressed. In the very near future I will be adding a couple of photos or videos that show what a professional job they did.
  
 
      Posted on Google  
   
   Michael Sanchez 
 
 
 
  I had 1st choice put a new roof on my home 9 years ago. That experience with the company and the owner was great. They were competitive with a professional installation. This morning, after a hard rain all night, I discovered a small leak in the bedroom of my home. I contacted them, and they came out the same day. My roof is 9 years old and has gone through multiple tropical events; I was not expecting a warranty claim, just the service i got when they installed my roof the first time. They not only fixed the leak, but they also took care of some other issues at no cost. I even argued that they should get compensated for their time, and he cared more about me, the customer than the $$. People like this almost don't exist anymore. Thank you, 1st choice!
  
 
      Posted on Google  
   
   K S 
 
 
 
  They did an excellent job replacing our roof Very professional and their price was very reasonable Ken the owner was very helpfula nd the crew was awesome I highly recommend 1st Choice Roofing
  
 
      Posted on Google  
   
   Christina Wilkes 
 
 
 
  We had a few minor leaks in our sunroom and reached out to roofing contractors for estimates. Daniel stood out with his punctuality, and attention to detail. He thoroughly measured the area, inspected the roof, and provided a very reasonable estimate. He arrived the next day earlier than expected and completed the project promptly. We are extremely satisfied with the service and would recommend 1st Choice Roofing to anyone looking for reliable, professional roofing services.
  
 
      Posted on Google  
   
   TJ 
 
 
 
  I couldn't be happier with my experience with 1st Choice Roofing! From the very beginning, the entire process was smooth, professional, and completely stress-free. A huge thank you to Courtney, who was absolutely outstanding throughout the entire experience. She was knowledgeable, responsive, patient, and always took the time to answer every question I had. She made what could have been a stressful project feel easy and straightforward. One thing that really stood out was that they offered three different pricing tiers. Instead of a one-size-fits-all estimate, they gave me options that fit different budgets and needs, which made the decision much easier and allowed me to choose the roof that was right for my home. The crew did excellent work, the communication was fantastic, and everything was completed exactly as promised. It's refreshing to work with a company that truly cares about its customers and delivers on its word. If you're looking for an honest, professional roofing company, I highly recommend 1st Choice Roofing.
  
 
      Posted on Google  
   
   Jeremy Becker 
 
 
 
  Went out of there way to get everything done.rhanks
  
 
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   Denise Diaz 
 
 
 
  100% recommend 1st Choice Roofing. The entire process was easy and stress free.  Had my roof replaced and gutters installed within 3 weeks from signing! Ken was amazing to work with and the price was AMAZING! Highly recommended!
  
 
      Posted on Google  
   
   Patricia Naus 
 
 
 
  Had to get flat roof repaired had a leak at seems was very happy with the service would recommend this company to get your roof done
  
 
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   Kyle 
 
 
 
  1st choice roofing replaced our roof 6 months ago and..... Exceptional work. Every aspect was explained before hand. The roof came out great and we have no issues so A++++++++ outcome. There was a bit of a curve ball with their supplier putting a lien on the house but 1st Choice had nearly daily communication with me and it was resolved in a few days. I would def recommend this company to anyone who is looking for exceptional work for a really good rate.
  
 
  
  
   Google rating score: 4.8 of 5, based on 348 reviews

Need expert roofing solutions? Contact 1st Choice Roofing, Inc now!

our process

A Stress-Free Roofing Process

Personalized Consultation

We start with a detailed consultation to understand your specific roofing needs.

Custom Solution Development

Developing tailor-made solutions, ensuring the best fit for your roofing requirements.

Efficient and Quality Implementation

Expert execution of your roofing project, completed with the highest quality standards.

Frequently Asked Questions About 1st Choice Roofing

When was 1st Choice Roofing founded?

Ken Phillips founded 1st Choice Roofing in 2004 while working at The Home Depot. His Florida roofing experience began in 1992.

Does the owner personally hold the contractor licenses?

Yes. Founder and owner Ken Phillips personally holds Florida Certified Roofing Contractor license CCC1327354 and Florida Certified Building Contractor license CBC1253663.

What roofing systems does 1st Choice Roofing work with?

The company works with asphalt shingles, metal, tile, flat and low-slope, and commercial roofing systems. Ken has hands-on installation experience with each major system the company offers.

What manufacturer credentials does the company hold?

1st Choice Roofing is an Owens Corning Preferred Contractor and a GAF Certified Weather Stopper Contractor.

Does 1st Choice Roofing serve Tampa?

Yes. Tampa is part of the service area, along with Spring Hill, Brooksville, Hudson, New Port Richey, Port Richey, Clearwater, Palm Harbor, Tarpon Springs, Wesley Chapel, and surrounding communities.

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